Branding & UX/UI
Wanderlust Project Type Branding & UX/UI Team Members None Overview The goal of this personal project...
Branding & UX/UI
The goal of this personal project was to create an app that would be connected to a designed toolkit, Wanderlust. It is an app designed to inform and provide updates based on your location. The app allows you to browse locations or activities near you or search for something more specific. Set filters to see what you want to see most and drown out the unwanted information. Based on your favorite locations, the app will send out notifications that are relevant to the user.
When you sign up for the seasonal Wanderlust Subscription Box, you automatically have an account. When you no longer need it, you can unsubscribe or log out. In addition, there is no pressure to download the app. It will automatically delete your account when you no longer want the subscription. This app will help keep you updated and safe during your travels. It is available to download from the App Store or Play Store. In addition, scanning the QR code, it will direct you to where you need to be.
Since I wanted to design a toolkit that promoted going outside, naming conventions were next which was challenging since there have been various plays on the word camping. Therefore, I came up with Wanderlust, which means someone who loves to travel. I designed a brandmark that consists of a combination of a monogram and wordmark. The brand colors represent the four seasons, while the monogram is a combination of the letter ‘W’ and a tent.
I designed a toolkit that involved getting individual’s outdoors due to the COVID_19 pandemic of 2019. Wanderlust is a toolkit that provides top notch gear you never knew you needed. Each box comes with new brands and new gear. To go with this toolkit, I found it necessary to create an app that would come with the kit to aid with COVID alerts to keep travelers safe and outdoors. Naming conventions were next which was challenging since there have been various plays on the word camping. Therefore, I came up with Wanderlust, which means someone who loves to travel.
Since I want to go into the field of UX/UI, I thought it was important to create an app that would showcase my ability and knowledge of this particular field. I wanted to combine the attributes of different apps into one so the user would gain a better experience from it. This project was built from the group up starting with a concept and being fully fleshed out. Overall, this project solidified my desire to become more involved with UX/UI design in my career after graduation.