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NoriHess19@gmail.com
@nori_h_designs
303 | 912 | 5619

Branding

Jefferson County Public Library Rebrand Project Type Branding & UX/UI Team Members Ariel Kensington and Christopher...

Details

Jefferson County Public Library Rebrand

Project Type

Branding & UX/UI

Team Members

Ariel Kensington and Christopher Godoy

Overview

The goal of this project was to create an identity and system for an existing company, Jefferson County Public Library. I worked with two other designers, Ariel Kensington and Christopher Godoy, in a collaborative setting to rebrand the public library.

Process and Development

The vector studies below explore the notion of Braille, the texturized language used with people who are visually impaired. This implementation was to promote the implementation of Braille books into the library to attract more foot traffic from people with disabilities. During my process, I came to the realization that having the notation of Braille in the brandmark wasn’t logical, especially when it would only be seen by people who weren’t visually impaired.

Final Brandmark

Mobile Application

Reflection

Our final brandmark is an abstract mark. Our brandmkark is a round organic mark, that is soft, appealing and inviting. There is reference to community and connection amongst all age groups. In addition, the brandmark has the opportunities of evolving and transitioning to digital references. It represents both the traditional and digital role a library will have for future generations.

Overall, this project helped me understand the business side of design and how it plays into making identity and systems for a company. Working in a collaborative setting conveys my ability to work with a team and give and take feedback. Being able to take feedback, listen, and not getting attached to my own ideas are vital components of professionalism. Communication is also an important skill to have to keep everything running smoothly.